We built the agency we could never hire.
Dharini Growth is a performance marketing studio in Surat working with business owners and entrepreneurs across India.
It started with a bad report.
In 2019 a textile owner in Surat showed us a monthly report from his agency. Eleven pages of reach, impressions, engagement rate and a graph of follower growth. Nowhere on those eleven pages was the number he actually cared about: how many people walked in and bought.
He was spending 1.6 lakh a month and could not answer a simple question. Is this working? That gap between what agencies measure and what owners need is the whole reason Dharini Growth exists.
We are not a large agency and we are not trying to become one. We run a small senior team, we cap the number of active accounts, and the person who sold you the plan is the person watching the account on a Saturday when spend spikes.
Marketing is a business function, not a content department.
Our job is to make one number move, qualified enquiries at a price you can afford, and to be honest about how close we are. The creative, the calendar, the landing page and the follow-up all serve that.
Four operational choices, each one costs us something.
This is not positioning. Every line on the right is a decision that makes our business harder to scale, which is exactly why most agencies do not make it.
How it usually goes
How we do it
A junior executive runs the account after a senior person wins it.
The person who pitched you runs your account. We cap active clients at 20 so this stays true.
Reporting on reach, impressions and engagement rate.
Reporting on cost per qualified lead and revenue. One page, every Monday, on WhatsApp.
Twelve-month lock-in signed before any result exists.
No lock-in for the first 90 days. If it is not working you leave and keep everything.
Ad accounts held under the agency business manager.
You own every account, pixel and asset from day one. We get access, not custody.
Seven years, and the number we are proudest of is a referral rate.
Founded in Surat, Gujarat
People across strategy, creative and media
Ad spend managed to date
Of clients arrived by referral
We have room for three more accounts this quarter.
If you are spending on marketing and unsure what it is returning, that is exactly the conversation we like having.
- Based in Surat, working across India
- English, Hindi and Gujarati
- Meta, Google and WhatsApp Business certified